Post by nadinenadine on Mar 9, 2024 12:22:59 GMT 5
We have already mentioned the fact that corporate stakeholders exist and how important their influence is from many points of view. The fundamental distinction is precisely the following: the fact that they are internal or external to the company . Going into more detail, in the first group we find employees, collaborators, owners, investors, consultants, managers, all those who have decision-making power. In the second category , however, groups, organizations and individuals who show an interest in the company despite not being personally involved in its decisions must be considered: customers, competitors, suppliers, communities, governments, institutions, bossociations. The other distinction that is commonly made is that between primary and secondary stakeholders. Primary stakeholders are defined as "key", being those whose action is a priority for the survival of the company. In this category we find suppliers, customers, shareholders, creditors and employees.
What about secondary stakeholders ? This concept refers to groups or subjects whose influence is political or inherent to the products and processes within the company: bossociations, institutions, media (including digital ones), even users in general and those who leave a review in particular. Clarification. We started talking about stakeholders at a conceptual and methodological level in the marketing field starting from the 1980s and the theories were immediately adopted successfully. The current approach sees most companies as multi-stakeholder companies , with Loan Phone Number List subjects being involved at multiple levels and with interactions whose management is often anything but simple. This is because each stakeholder is different and as such tends to have a different objective and influence. This is why adopting a managerial vision appears more necessary than ever. Stakeholder management: why adopt it Stakeholder management is a methodological approach that focuses on all processes affecting stakeholder management: engagement, interactions during the various phases. The objective is to implement strategies capable of guaranteeing constant support.
The aspects to consider are mainly the following: Understand the views and behaviors of each stakeholder. Act in an influential manner to ensure that the actions of individual stakeholders tend to go in the same direction of growth and development for the company. Limit the consequences of the behaviors of stakeholders who are less supportive and optimize the effects of those who work in favor of the company. Stakeholder management is something that cannot be improvised and follows specific and precise dynamics. The steps to carry out are different depending on the managerial point of view, the company's developments and the objectives it wishes to pursue. The main ones are 7: Stakeholder mapping. Evaluation of what the individual stakeholder wants, even those whose influence may appear secondary. Definition of what you want to obtain from each stakeholder, in a realistic manner. Identification of the messages that you want to convey to stakeholders. Design of communication strategy and techniques. Stakeholder involvement. Strategy monitoring and implementation .
What about secondary stakeholders ? This concept refers to groups or subjects whose influence is political or inherent to the products and processes within the company: bossociations, institutions, media (including digital ones), even users in general and those who leave a review in particular. Clarification. We started talking about stakeholders at a conceptual and methodological level in the marketing field starting from the 1980s and the theories were immediately adopted successfully. The current approach sees most companies as multi-stakeholder companies , with Loan Phone Number List subjects being involved at multiple levels and with interactions whose management is often anything but simple. This is because each stakeholder is different and as such tends to have a different objective and influence. This is why adopting a managerial vision appears more necessary than ever. Stakeholder management: why adopt it Stakeholder management is a methodological approach that focuses on all processes affecting stakeholder management: engagement, interactions during the various phases. The objective is to implement strategies capable of guaranteeing constant support.
The aspects to consider are mainly the following: Understand the views and behaviors of each stakeholder. Act in an influential manner to ensure that the actions of individual stakeholders tend to go in the same direction of growth and development for the company. Limit the consequences of the behaviors of stakeholders who are less supportive and optimize the effects of those who work in favor of the company. Stakeholder management is something that cannot be improvised and follows specific and precise dynamics. The steps to carry out are different depending on the managerial point of view, the company's developments and the objectives it wishes to pursue. The main ones are 7: Stakeholder mapping. Evaluation of what the individual stakeholder wants, even those whose influence may appear secondary. Definition of what you want to obtain from each stakeholder, in a realistic manner. Identification of the messages that you want to convey to stakeholders. Design of communication strategy and techniques. Stakeholder involvement. Strategy monitoring and implementation .